Mission Statement

Destinations Florida serves as the single unifying voice for all of Florida’s destination marketing organizations, providing insight and direction as we face new challenges marked by an increasingly competitive tourism marketplace.  Organized in 1996, Destinations Florida strives to increase the overall effectiveness of Florida DMOs’ destination marketing efforts.  Its stated mission is to provide cooperative action to enhance and encourage the growth of Florida’s destination marketing organizations through promoting tourism industry education, enhancing professionalism, facilitating the exchange of information between Florida DMOs, developing an awareness of legislative issues and unifying the state’s DMO industry through public relations.