Tourism Marketing Legislative Action Plan & Toolkit

The Destinations Florida Tourism Marketing Legislative Action Plan & Toolkit is a new resource for you. This toolkit outlines the legislative and public policy challenges facing Florida’s tourism industry and tourism promotion organizations, particularly recent legislative efforts to change the uses of Tourist Development Taxes. The document also offers solutions, tactics, tools, templates and examples designed to address these challenges.

The toolkit was designed to not only provide members with ideas for communicating the value of tourism and tourism promotion to local and state elected officials, but also to provide template materials that can be tailored and localized by tourism promotion organizations and partners.

Download the Legislative Action Plan & Toolkit

Additional Resources:
Local Delegation Guide, a two-page document that outlines the benefits tourism provides the state and its residents, demonstrates the value of local tourism promotion, and explains how local tourism promotion is funded through TDT.

Elevator Speech Scripts, a library of two-minute elevator speech scripts that address many aspects of TDT, and last year’s proposed legislation.

Talking Points, which address the statewide and local value of tourism and tourism promotion, TDT, and last year’s proposed legislation.

Legislative Positions, which outlines Destinations Florida’s 2024 legislative priorities.