Career Center

VISIT FLORIDA Research Analyst

VISIT FLORIDA shares Florida sunshine with the world. As the state’s official tourism marketing organization, we have been charged with selling an extraordinary vacation product since 1996. We are seeking a Research Analyst to join our marketing team.

You'll play a critical role in evaluating the performance of Florida’s tourism industry by analyzing visitor behaviors and market trends to ensure Florida remains a top global destination. Our Research Analyst will help us translate complex data into the strategic insights that drive our marketing success.

This position offers a remote work option within Florida, though we highly prefer candidates located in our corporate office in Tallahassee, FL.

Core Responsibilities:

  • Conduct analysis of primary and secondary research data to identify trends and key indicators. Gather and evaluate data from third-party sources provide recommendations to leadership.
  • Contribute to quarterly estimates of domestic and international visitors by analyzing travel behavior. Prepare technical reports, briefing books, and presentations that translate complex data into clear insights.
  • Design, develop, and manage surveys and focus groups, presenting methodology recommendations to leadership for approval.
  • Build and maintain data visualizations to communicate findings effectively to internal and external stakeholders.
  • Manage and track research contracts with outside vendors, ensuring all deliverables meet contract terms. Document all processes for recurring projects and maintain data in appropriate systems.
  • Support internal staff with research requests regarding visitor estimates and economic impact. Participate in meetings to resolve problems and stay current on new industry developments.

Minimum Qualifications:

  • Bachelor’s degree in Economics, Sociology, Psychology, Marketing, Statistics, or a related field.
  • 2+ years of experience in a data research or analytical role.
  • Ability to design survey questionnaires, analyze results in SPSS, and turn findings into actionable insights.
  • Excellent organizational skills and attention to detail with demonstrated ability to prioritize workload, meet deadlines, and manage multiple projects.
  • Ability to communicate research findings to non-technical audiences.
  • Intermediate skill with Microsoft Excel, including the use of complex formulas.
  • Proficiency in creating data visualizations using PowerBI or Microsoft PowerPoint.

Preferred Qualifications:

  • Direct experience working for a Destination Marketing Organization (DMO) or a research firm serving the tourism industry.
  • Experience utilizing SmartSheets.
  • Familiarity working with CRM databases, specifically Salesforce.
  • Advanced proficiency in Microsoft Excel and PowerPoint

Why Join Us?

We offer more than just a job; we offer a chance to make a real impact. You'll be part of a knowledgeable, passionate, and fun team that truly loves what we do. We offer a comprehensive benefits package, including:

  • Medical, dental, vision coverage
  • 401(k) plan with a generous employer match
  • Paid time off, including vacation, company holidays, and volunteer hours
  • Professional development and tuition reimbursement

Ready to share Florida sunshine with the world? Apply here: https://www.visitflorida.org/careers.

The application deadline for this role is Friday, May 8th.

VISIT FLORIDA is an Equal Opportunity Employer.