Member Recognition

Florida DMOs Win Southeast Tourism Society Awards

Southeast Tourism Society recently named Visit South Walton a Tourism Office of the Year and awarded West Volusia Tourism Advertising Authority a Shining Example Award.

The West Volusia Tourism Advertising Authority won a Best Marketing Shining Example Awards for its video-based What’s Up in West Volusia campaign (budget of $100,000-$499,000). The recognition was one of a dozen Shining Example Awards presented at the Southeast Tourism Society (STS) annual Connections conference in Daytona Beach.

West Volusia Tourism’s video series What’s Up in West Volusia focuses on what to do, where to stay and where to eat in the area. It showcases the many great natural, cultural and historical assets of West Volusia often overlooked or undiscovered by visitors. So far there have been four episodes with five more planned for the agency’s 2018-19 budget year. The fourth episode, a “Grand Tour of West Volusia,” has 1.5 million views on YouTube.

Overall tourism success is the focus of some of the most coveted Shining Example Awards. Visit South Walton was named the Tourism Office of the Year for organizations with budgets of more than $2 million. Its impactful work included expanding beach access, opening a new park and organizing relief work following Hurricane Michael.

“For Visit South Walton to be given this top award by STS shows that the work we do here truly does set the example as ‘Tourism’s Best and Brightest,’ not just in Florida, but for the entire Southeast,” says Director of Communications David Demarest. “We could not be more proud to accept this award, and we’re truly honored that our industry peers have chosen our work as an industry-leading example of how travel and tourism work can strengthen economies and communities.”

 

DI’s 30 Under 30 Program Includes Young Tourism Professionals From Miami and Sarasota

Enriqueta Balandra, Visit Sarasota County’s project manager, and Juliet Velasquez, Greater Miami CVB’s CRM and data strategy manager, convention sales and services, have been named recipients of Destinations International’s (DI), 30 Under 30. This program invests in young tourism professionals by providing professional development and mentorship.

Since starting with VSC in 2017, Enriqueta Balandra has been promoted from project coordinator to project manager, changing her responsibilities to help manage advertising efforts. Balandra serves as director of special events for the Central West Coast Chapter of the Florida Public Relations Association (FPRA). Recently she earned an FPRA Image Award on behalf of VSC for the promotion Savor Sarasota Restaurant Week in 2018.

“We are excited that Enriqueta has been selected for this free, prestigious professional development program, and know she will represent Sarasota County well throughout the various DI 30 Under 30 opportunities,” says Virginia Haley, VSC president. “She was recently promoted to project manager, increasing her responsibilities at VSC, and now she can continue to build her acumen in the tourism industry to be a greater asset and marketing professional for Sarasota County.”

During her tenure with the Greater Miami CVB, Juliet Velazquez has managed implementation and administration of a new CRM system, upgraded the team to have remote access for every aspect of the sales process, making it easier to work while on the road, and digitized the convention calendar system, among other accomplishments. She also liaises with the marketing team on special projects related to convention sales.

“Juliet has a keen interest in technology and has used her unique grasp of it to elevate the functionality and efficiency of our sales department,” says William D. Talbert III, CDME, GMCVB president & CEO. “She has been extremely helpful to the sales team, integrating and helping to broaden their knowledge of the technology available, while being very responsive to mentoring. She works seamlessly with all departments and has demonstrated a great willingness to cross train in all areas and departments, thus enabling her to really shine in our organization.”pgraded the team to have remote access for every aspect of the sales process, making it easier to work while on the road, and digitized the convention calendar system, among other accomplishments. She also liaises with the marketing team on special projects related to convention sales.

 

HSMAI Adrian Awards Recognize Excellence
Florida DMOs Claim 41 Adrians

The Hospitality Sales & Marketing Association International (HSMAI) presented the 2018 Adrian Awards on January 22 at the New York Marriott Marquis, recognizing excellence in travel advertising, digital marketing and public relations, and the leaders behind the work.

Congratulations to all of the award winners in Florida!

Gold Digital Marketing
Amelia Island CVB – Provence on Amelia, Video
Naples, Marco Island, Everglades CVB – Post Hurricane Recovery Messages, Social Media/Social Networking
The Beaches of Fort Myers & Sanibel – Islandology Social Shorts, Facebook Mobile Video

Silver Digital Marketing
Amelia Island CVB – Amelia Island, Ever So Slightly …, Web Ad
Experience Kissimmee – Experience Kissimmee, Social Media/Social Networking
The Beaches of Fort Myers & Sanibel – Niche Wedding Campaign, Social Media
Visit Sebring – VisitSebring.com, Website
Visit St. Pete/Clearwater – Beaches of Orlando Campaign, Geo-Targeted Campaign

Bronze Digital Marketing
Experience Kissimmee – Experience Kissimmee & Doctor Mike, Video
Santa Rosa County TDO – Sarcasm Brand Video, Video
The Beaches of Fort Myers & Sanibel – FortMyers-Sanibel.com Website Personalization, Website User Experience
The Beaches of Fort Myers & Sanibel – Song and Chance 4 Social Media Contest, Contest/Sweepstakes
The Bradenton Area CVB – Craft Your Own Vacation-Digital Campaign, Integrated Market Campaign for Consumers (B2C)
The Bradenton Area CVB – Craft Your Own Vacation-Tell Others and Win, Contest/Sweepstakes
Visit South Walton – Endless Summer in South Walton, Florida, Integrated Market Campaign for Consumers (B2C)

Gold Advertising
Amelia Island CVB – Amelia Island, Ever So Slightly …, Print Media, Consumer
The Beaches of Fort Myers & Sanibel – The Sounds of Islandology Radio Campaign, Radio-Consumer
The Beaches of Fort Myers & Sanibel – iHeart Media National Seashell Day Campaign, Radio-Consumer
The Bradenton Area CVB – Beaches and Brews-Bradenton Area Brewery Video, DVD/CD/Video Consumer/Group Sales/Travel Trade
Visit South Walton – South Walton Brand Print Campaign, Print Media-Consumer

Silver Advertising
Amelia Island CVB – Elvis in Germany, Tradeshow Marketing
Naples, Marco Island, Everglades CVB – Love, Paradise-Outdoor Boards, Signage-Outdoor/Transit
Naples, Marco Island, Everglades CVB – “Dear Meeting Planner” Video, DVD/CD/Video Consumer/Group Sales/Travel Trade
Santa Rosa County TDO – Navarre Beach Visitor Guide, Brochure-Consumer
The Bradenton Area CVB – Craft Your Own Vacation Print Campaign, Print Media-Consumer
The Emerald Coast CVB – The Emerald Coast “Count On” Television :30, Television-Consumer

Gold Public Relations
Amelia Island CVB – Pétanque Amelia Island Open, Special Event
Greater Fort Lauderdale CVB – GFL Pride Place, LGBT
Greater Miami CVB – How Miami and The Beaches Saved the OutGames, Feature Placement Online-Consumer Media

Silver Public Relations
Amelia Island CVB – Dickens Event in London, Marketing Program-Trade
Discover The Palm Beaches – 5 Reasons to Visit The Palm Beaches This Summer-Forbes-Discover The Palm Beaches, Feature Placement Online-Consumer Media
Experience Kissimmee – Experience Kissimmee & Doctor Mike, Influencer Marketing
Experience Kissimmee – Experience Kissimmee & U.S. Travel Association, Partnership With Major Brand (national or local)
The Beaches of Fort Myers & Sanibel – Following the Fictional Footsteps of Doc Ford on Two Islands in Old Florida, Feature Placement Print-Consumer Magazine or Newspaper
The Bradenton Area CVB – Dallas Pop Up Event, Special Event
Visit South Walton – Fathom Features South Walton as the Hamptons of South, Feature Placement Online-Consumer Media
Visit Tampa Bay – Unlock Tampa Bay Visitors Center & Monument, Experiential

Bronze Public Relations
Discover The Palm Beaches – Heaven Itself-BOLD magazine-Discover The Palm Beaches, Feature Placement Online-Consumer Media
Greater Fort Lauderdale CVB – “The Bachelor” Gives a Rose to Greater Fort Lauderdale, Partnership With Major Brand (national or local)
Visit Panama City Beach – Preschoolers in Paradise-Visit Panama City Beach, Influencer Marketing

Gold Integrated Marketing
Visit Orlando – Orlando’s BIG Thank You, Integrated Marketing Campaign

 

Gil Langley Honored as an Ultimate CEO

Gil Langley, president and CEO of the Amelia Island CVB, was among just 17 honorees selected as a 2018 Jacksonville Business Journal Ultimate CEO. At an award ceremony on October 18, Langley was recognized as one of the First Coast’s top CEO's who has led their organization to greatness and has had a significant impact on the community and local economy.

 

The face of perseverance. 

Mexico Beach Community Development Council

The Mexico Beach Community Development Council board meeting. October 26, 2018

Photo and caption credit: Dan Rowe, Visit Panama City Beach