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The Power of Sports: Scoring Big Wins for Travel
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The Power of Sports: Scoring Big Wins for Travel
Tim Schneider, Northstar Travel Group – Sports Division

Sports-related travel generates hotel room nights and significant economic impact for destinations large and small all over Florida. This dynamic session will give you insight into the size and scope of the sports-related travel market; the unique attributes of sports-related travel; and its role in image building, creating social media buzz, and providing TV exposure, as well as overall economic development. This video also includes an examination of what sports-event organizers look for in destinations and travel partners when choosing a location for their events. Everyone in the travel industry can benefit from connecting with the emotional pull of sports and sporting events. Learn how and why that’s true in this exciting video.
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