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Measuring the Marketing Effectiveness and Impact of DMO Assets
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Measuring the Marketing Effectiveness and Impact of DMO Assets
David Reichbach, Destination Analysts

You will get a broad overview of how your DMO can measure your owned assets and the invaluable benefits of doing so. Based on Destination Analysts’ extensive experience in conducting ROI, conversion, and effectiveness research, you will learn how you can quantify and benchmark the tourism impact of your website, official visitor guide, social media marketing, and advertising campaigns. You will return to your destination with an understanding of average ROI estimates for DMO websites, official visitor guides, social media marketing, and advertising, campaigns; conversion behaviors and profiles of consumers who visit a destination verus those who do not visit a destination; the most impactful content strategies; and actionable ways DMOs have used this research.

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