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Piercing the Research Echo-Chamber
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Piercing the Research Echo-Chamber: How Best Practices are Keeping Florida DMOs from Extraordinary Marketing Success
Brian London, Travel Industry Indicators

DMO research programs have followed the “paint by number” system. This lack of creativity has hamstrung marketing efforts and has limited the ability to increase TDT beyond what economic conditions allow. In this video, Brian London shows you how to break out from the ordinary. It's time to share and discuss new concepts and to hold research to a higher standard beyond updating spreadsheets and preparing slides ahead of the BOD meeting.

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