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Measuring ROI for DMO Marketing Tactics
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Measuring ROI for DMO Marketing Tactics
Phillip Downs and Joseph St. Germain, Downs & St. Germain Research

Politicians are increasingly demanding accountability for DMOs’ marketing efforts. This session focuses on the value of measuring marketing ROI, examines the practicality and validity of various approaches for measuring ROI, discusses best practices for measuring ROI, and discusses approaches for translating ROI results into stories that politicians, the media, etc., will understand. Panelists include Erin Duggan from Visit Sarasota County and Kerri Post with Visit Tallahassee.

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