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When Technology and Marketing Collide
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When Technology and Marketing Collide
Kim Butler, Greater Fort Lauderdale Convention & Visitors Bureau
Lisa Hoffman, Starmark International 
Frank Linero, LP Media

New technology, advances of existing technology, and some good old fashioned American ingenuity led the Greater Fort Lauderdale CVB to launch not just an Apple TV channel, but an entire network that can be accessed from mobile, tablet, laptop,and even Smart TV.  Walk with Kim Butler, Vice president of marketing communications for the Greater Fort Lauderdale CVB, Lisa Hoffman, and Frank Linero through the integration of Hello Sunny TV into the destination’s website and marketing strategies. You’ll learn how the entire CVB uses the network for both trade and consumer messaging, and how Hello Sunny TV improved GFL’s social media strategies.

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